its projects. Technology also plays a crucial role in Goodfellow Bros.’ continued success. The company utilizes GPSguided equipment and 3D modeling software to improve project precision and efficiency. “Our biggest platform is probably Trimble. We’re able to lay things out with 3D modeling, and we’re able to find problems within the plans with our 3D modeling before we get in the field,” Brown says By detecting potential design conflicts before breaking ground, platforms like Trimble help minimize costly change orders and delays. Another key tool is the company’s cost reporting system, Vista, which provides real-time tracking of project expenditures. “We keep track of those costs so we can give feedback to the field about whether or not we’re doing well, or if we need to pick up the pace,” Brown says. This system enables field teams to monitor progress, adjust workflows, and maintain budget adherence, ensuring financial efficiency across all projects. Because of powerful platforms like Vista, Goodfellow Bros. keeps impeccable track of its cost history and always has enough information to share with people in the field. Additionally, Goodfellow Bros. has established an Advanced Technology Group dedicated to researching and implementing emerging construction technologies. This team explores artificial intelligence applications, develops proprietary software solutions, and evaluates new methodologies to optimize project execution. GIVING FIRST AND GIVING TO THE FUTURE Beyond its construction projects, Goodfellow Bros. is deeply committed to community engagement. The company’s Good Deeds Committee spearheads initiatives to give back, whether through financial contributions or hands-on volunteer work. 36 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 04 GOODFELLOW BROS.
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