Valley Regional Transit has its finger on the pulse of the direction of public transport while seamlessly navigating the best route forward for its valued customers. With the implementation of new technology and a plan to chart a course towards a fully electricoperated fleet, this Regional Transit Authority (RTA) for the Treasure Valley (Boise Metro Region) is fully geared to meet future transportation needs. The RTA which covers two counties,Ada and Canyon Counties, encompasses a population of roughly 800,000, although the majority of the high-traffic routes in the transportation network reach a population of half that number. Enjoying increased customer demand and ridership numbers heading northward, Valley Regional Transit has much to be optimistic about. NAVIGATING NEW ROUTES FORWARD “Our funding is not a dedicated funding source, so we only serve places that contribute to us voluntarily. The City of Boise is our most robust service. We have high-frequency routes and extensive routes in Boise. And then we have regional routes in the rest of the valley, as well as some micro transit that feeds those roads,” Elaine Clegg, Chief Executive Officer with Valley Regional Transit, explains. Clegg outlines recent changes that have been implemented, pointing to a significant service change in June of 2024. “Many of our new routes are performing quite well. We have seen a 50% increase on some routes and near a 20 to 25% increase on others.” She further explains the number of routes has been reduced to 19 from the previous 22 routes Valley Regional Transit had in place. “The discontinued routes were combined into other routes so they still exist, but in a more coverage fashion with less frequency. The combined routes were regional routes that lost a fair amount of ridership,” Clegg relays. 139 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 04 VALLEY REGIONAL TRANSIT
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