saving time and increasing efficiency. CULTIVATING A CULTURE OF TEAMWORK AND PARTNERSHIP Landmark’s operational process relies heavily on two aspects: its personnel and its partners. An ensemble of powerful software partners is the foundation of its technological advances. “We use a platform called Buildout, which we use for the brokerage side. It helps with some innovative marketing and graphics,” Turner states. On the property management side, Landmark leverages AppFolio to ensure smooth operations across all business aspects.The platform is interactive and accessible to clients, tenants, vendors, and the Landmark team. new marketing trends. So, we are implementing a lot of new marketing elements using AI. We’re also doing a lot of video marketing of our properties and services in general,” Turner confirms. Recognizing that traditional real estate marketing methods are becoming outdated, the company has invested heavily in video and digital engagement. However, it still leverages traditional methods, like flyers, to maximize its reach. “We study what’s happening on the East and West Coasts and implement the latest marketing trends before they become mainstream here in Wichita,” Turner explains, noting that video marketing has been a game-changer for the firm. For example, potential clients can take virtual tours of properties before scheduling in-person visits, 119 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 04 LANDMARK COMMERCIAL REAL ESTATE
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