Business View Magazine - April 2024

“We need to make sure that our products can stand up to any elements,” Kris tells us. Kris is the site supervisor for Matrix and will be taking over the business in the next few years. Matrix specializes in using insulated concrete forms, or ICF. Kris explains that ICF is the best way to go as far as the structure of the building, the strength, and the insulation. He says,“It’s going to hold up the best to any environment, in our opinion.” They go for durability, integrity, and lowmaintenance. “We don’t try and do anything too fancy unless the customer wants it,” Keith tells us. Sometimes, fancy is really what a customer wants and Matrix runs with it. They’ve done a few houses that are built right into rocks on the lake, and they’re very proud of those. Think cathedral ceilings, lots of lakeside windows, walkout basements, and beautiful siding. NEW AGE AESTHETICS Matrix Construction does a lot of renovations as well, in addition to full home builds. These days, it’s all about kitchens and bathrooms, Keith tells us. And it seems like people are willing to spend a bit more on upscale design finishes to create their dream spaces, especially spaces associated with comfort. For bathrooms, there are a lot of custom tile showers with custom glass barn-style doors. And when it comes to kitchens, a lot has changed in terms of design preferences over the years. For one, “everything’s painted these days,” Keith exclaims. He remembers how customers used to love the look of exposed oak, maple, and other types of wood, but things have changed. The same goes for kitchen countertops; granite’s out, and quartz is in. “Everybody’s going for man-made stone these days,” he tells us. “And islands. I can’t remember the last time I did a kitchen without an island.” A fun style they’ve been working with for renovations and custom builds is sort of a hybrid between cottage and city home. A lot of people love the idea of a home as they had in the city, but with a cottage 71 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04 MATRIX CONSTRUCT ION