Business View Magazine - April 2024

itself on. This focus on communication is what Keith has built his business around. He’s become friends with many of his customers, simply due to the amount of time spent together. “I go snowmobiling with some customers; we go for dinner with others. I go back all the time to customers I built for 20 years ago.” Establishing this relationship is incredible, and Keith’s customers have all been extremely happy with the work that he does. CONSTRUCTING WEATHER-PROOF OPTIONS The climate in Muskoka changes drastically throughout the year; the region truly experiences four distinct seasons. Winter can bring along harsh elements like freezing temperatures and snowstorms, even sleet and hail. On the other side of the calendar, Muskoka summers can come with sweltering heat, extreme humidity, and lots of bugs too. Matrix Construction and part of the reason they’ve maintained steady business since the 90s. “You know, when I’m working with people, they’re parting with a lot of money.” Keith and his team keep this awareness at the top of their mind when communicating with their customers. They make sure to be completely clear and honest, especially when discussing money. An estimate is just that; an estimate. Keith lays it all out there and wants his customers to understand exactly where their money will be going. As he explains, “I’m just going to give it to you straight. This is what it’s going to cost. This is how much time it’s going to take. I’m not going to tell you just what you want to hear. I’m going to tell you what’s going to happen. The way it is.” This honesty means that Keith’s customers aren’t hit with big surprises out of left field. And this is all part of the open communication that Matrix prides 70 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04