Business View Magazine - April 2024

99% still can’t afford it.” That being said, there is certainly a market for dream home construction in the range of $1 - $2 million, and that’s the sweet spot that Matrix enjoys sticking with.They typically take on three full homes per year, although that’s not for lack of interest. “We turn more people down than we take on,” Keith tells us. His business model is to not overextend himself. “You can only do what you can do. I’m not going to blow smoke.” This approach highlights the Matrixmantra of quality over quantity. Keith isn’t interested in building more homes because he might not have the same energy and resources to keep the quality high. The modest number of builds per year that Matrix completes, plus the other smaller projects they take on, offers the perfect balance. “That’s just where I’m comfortable and where my customers are happy,” Keith remarks. COMMUNICATION IS KEY Making customers happy is a top priority for Matrix. When working on a custom build, Keith and his team sit down with their customers from the very beginning to discuss plans and budgets. They need to have open conversations about wants, needs, and expectations. Managing those expectations is something Keith takes very seriously. For most projects, Keith and his team will create the design in-house. This way, they’re in full control of the process. From there, the communication goes full steam ahead.Matrix spends lots of time communicating with their customers to ensure everyone’s on the same page. As Keith tells us, there are typically hundreds of hours of communication and planning that go into a project before they start digging. “We don’t get paid for that time until we build the home,” he explains. This care and attention placed on customer satisfaction is a unique aspect of 69 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04 MATRIX CONSTRUCT ION