Business View Magazine - April 2024

dollar luxury home market. It’s quite the opposite. “We do lots of stuff on the water, but not the $10 million stuff,” Keith clarifies. It’s no secret that more and more people are getting pushed away from the potential for home ownership. It’s very hard to find a home for under $1 million, and that’s just today’s reality. But Matrix Construction focuses on homes that are on the lower end of the high-end Muskoka market. “We haven’t worked with anybody without a budget yet, let’s put it that way,” Keith tells us. “We are a quality builder, but we like to stay in the market. We stick with $2 million and under.” The Matrix family has been doing this for a long time, so they’ve watched the market change drastically over the years. When it comes to house prices these days, the word “affordable” is a bit of a misnomer. As Keith points out, “Every time I say the word affordable, it kind of makes me cringe because the 68 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04