Business View Magazine - April 2024

sustainable and a lot of it comes down to price point. “I think that realistically the things that we can do that are most sustainable are using products that are long-lasting as in the type of siding or roofing that we use. I like high-efficiency homes and what it looks like is always different according to the customer. Grub mentions the use of floor heat, spray foam for insulation, and other sustainable options that keep the overall costs down for the customer over the long term and are built into the house at the onset of construction. “A lot of people like to put their money into finishes before they put it into stuff like that, so I would say we present that to people and try to give that to people as an option and whether they want to budget for it or spend the money on it varies from case to case,” Grub determines. 53 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04 CUSTOM BUI LDERS