Business View Magazine - April 2024

“By keeping customers informed and engaged throughout the production process, we not only enhance order accuracy but also cultivate trust and loyalty, distinguishing Newberry as a leader in customer service within the industry,” says Fischer. In response to customer demand, Newberry Tanks expanded its e-commerce capabilities, boosting sales by attracting new accounts with substantial growth potential. One customer, initially acquired through the online portal, had never purchased a tank from Newberry Tanks before 2022. However, by the end of 2023, this customer had amassed an impressive $200,000 in orders, showcasing the effectiveness of the company’s enhanced online presence. NEWBERRY’S VISION FOR GROWTH As Newberry Tanks and Equipment continues its growth trajectory, the dedication to overcoming challenges and exceeding customer expectations remains the cornerstone of its success. With a steadfast focus on quality, efficiency, and customer service, the company stands prepared to navigate future obstacles and solidify its position as a leader in the petroleum equipment manufacturing landscape. “Newberry’s success is rooted in our steadfast dedication to excellence and innovation,” Kohnke affirms. “Through the EOS framework, we prioritize clarity, accountability, and collaboration, enabling us to navigate challenges and seize opportunities with agility and purpose.” “Aswe lookahead to2024,our focus remains ondriving sustainable growth and operational excellence,” Fischer states. “By investing in infrastructure and technology, streamlining processes, and fostering a culture of continuous improvement, we expect to continue to grow the business, both the top and bottom line.” 143 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04 NEWBERRY TANKS & EQUIPMENT