Business View Magazine - April 2024

making up the franchise fee that veterans can get a 10% discount on. While it doesn’t include physical storefronts in its base franchise model, 90% of its franchisees usually progress to the point of needing one, at which point they are provided with the support they need. RECOGNIZING PARTNERSHIPS AND PROGRESS The hidden factors of Premier Pools & Spas’ success involve a largely human element. It maintains close relationships with its vendors to the point that Porter referred to them as being more like “partners.” “We’ve been dealing with a company called Fluidra… I’ve been doing business with them for over 30 years. And there years ago we partnered up with Latham to start doing [something] that we’ve never done before: fiberglass pools,” Porter says. In the time that the franchise has been partnered 22 120+ 32 HERITAGEPSG.COM 117 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04 PREMIER POOLS & SPAS