Business View Magazine - April 2024

agreement. Ultimately, we’re looking for character first… we’re looking for people who have integrity, business acumen, and the ability to learn,” Porter says, emphasizing the importance of coachability within the franchise, as some of the company’s franchisees get brought on with no prior experience building pools. In terms of training support, PFM franchise owners are sent to train at either the company’s Sacramento or Dallas, depending on if they own a build or service franchise. Additionally, franchise owners are supported with monthly sales webinars and quarterly P & L reviews and provided with detailed road maps of the exact numbers they need to hit to expand to whatever intended annual revenue goals they want to aim for. Other than passing the initial character assessment and background check, becoming a Premier Pools & Spa franchisee, involves an initial investment ranging from $100,00 – $150,000, with $45,000 Pool Fence Systems, Inc. 800-332-8752 www.guardianpoolfence.com Pet Fence No Holes Fence Premier Pool Fence 116 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04