Business View Magazine - April 2024

By adopting a successful franchise model, Premier Pools & Spas has expanded its reach from a single state to serving the entire country. It now operates in tandem with its partner franchises, Premier Pool Service, Pinnacle Pools & Spas, and Pinnacle Pool Service, all under the larger company, Premier Franchise Management (PFM). While its operations carry a spirit of unwavering commitment to customer interactions and satisfaction, the franchise still does not go without the state-of-the-art digital marketing strategies used by others in the industry. Premier Pools & Spas has also built a foundation of integrity, reliability, and personalized attention to each customer’s needs within its company culture. Franchise owners often go the extra mile for their customers to routinely exceed the expectations of their customers. So, as a byproduct, the nurturing of long-lasting relationships that extend beyond the initial transaction has become firmly ingrained within the general culture of the franchise at large. By empowering franchisees with the tools, resources, and support theyneed to thrive,the brand continues to expand its reach and impact, delivering unparalleled service to customers nationwide. TRIUMPH OVER INDUSTRY TURBULENCE When Premier Pools & Spas was first established 35 years ago, its initial performance was anything but minor. Even before it was a franchise, the company stood proudly at over $100 million in annual revenue. However, when The Great Recession of 2007 to 2011 came, it led to a staggering 70% loss in the industry customer base. With the industry being so fragmented after the recession, Porter identified a need for consolidation within the industry and an opportunity to scale within his company. This is what birthed the idea to pivot to the franchising model, and to this day, that decision has become a powerful testament to the company’s 109 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 04 PREMIER POOLS & SPAS