Business View Magazine Apr-2023

52 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 When asked about Crawford Homes’marketing approach, Bashutski is quick to answer. “The lines of communication are always open. We have several brilliant salespeople and new home consultants at our office, and they are personally guiding each customer along the way and updating them on everything.” “We are moving ahead and building new homes and we are sourcing alternative products to get around the supply chain shortages. It is important to evolve continually,” Bashutski says. “By far the best method of marketing for us has been by word of mouth,” she states. “We have people that have built with us multiple times over the years.We did a commercial last year where we sought out clients of ours from the 70s and 80s, some are still in their existing homes and some have built with us two, three, even four times.We are seeing these family lines of people that are built with us throughout their lives.” For upcoming building projects, Bashutski draws attention to an enhanced direction that includes changing its specifications to provide greener building solutions. “We are building all our homes to be solar and EV Ready.We are working with our trades and a few local solar companies to ensure that when our clients are ready to make the move towards solar or an electric car, our homes will have the necessary components for an easy setup. The trusses are built with a certain payload, and we are running the wires and conduits to make sure that everything is ready to be hooked up.” “We are also adding 200-amp panels as a standard to every single home,” she elaborates. Crawford Homes, like many home builders, has formed strong partnerships over the years. Bashutski points out a few key ones. “Our trades and suppliers have been amazing.” “Powerhouse Electric has been great for us, and Superior Cabinets has been wonderful. Luxury Granite has been a great company to work with as well, and we have had a great partnership with Parkland Carpet One, Town & Country Plumbing & Heating, Richardson’s Lighting, and so many more local suppliers and trades over the years too.” Looking to the future, Bashutski is more than optimistic. “We are very confident in our business model,” she notes. “We want to continue building homes and growing our city.We are always ready for whatever the market has in store for us, and we will keep moving ahead.” PREFERRED VENDOR/PARTNER n Parkland Carpet One www.parklandcarpetoneregina.com