Business View Magazine Apr-2023

46 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 service, and revised business model.” “What we have developed with Proper is a unique full-service home management company that facilitates all of your home’s routine needs, from pool service to HVAC maintenance, house cleaning, and landscaping, washing, you name it,” DiMauro adds. Under Proper, each home is provided with a dedicated ‘Homecare Manager’ whose job is to proactively manage the home and the maintenance as part of an ongoing monthly routine service, a true one-stop shop. After enrolling in the program and committing to a service agreement, customers pay a subscription on a month- to-month basis. Existing client response and new client acquisition to date has been clearly positive, and definitively fills a much needed gap in the market for luxury home management. So what does the future hold for Proper? Murray, DiMauro and Nicholson have ambitious plans for expansion into other luxury residential markets by pursuing future franchising operations across North America and are undoubtedly uniquely well-positioned to expand in years to come.