Business View Magazine Apr-2023

45 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 MURRAY HOMES of all the major and minor elements of the home (ac, plumbing, roof etc) and identify any immediate issues, pre-empt any potential problems, then provide a report with recommendations and estimates, and then, with the client’s approval, we facilitate and oversee any work that needs to be done.” This novel concept caught the attention of franchising experts Matt DiMauro and Terry Nicholson, whose track record of creating and developing successful national franchise models immediately intrigued Murray. “Matt approached me and said that he was very interested in the Murray Premier Services business model, and could we get together to discuss a potential business plan, because he believed that we had the basis for a great franchising model opportunity and, with his expertise, we could hone it into a very successful venture,” Murray relays. Steve, Matt and Terry ultimately became business partners, and a new service model under the brand name Proper was born. Proper provides complete concierge home management and maintenance services to luxury, custom and waterfront homeowners. The business was incorporated a few months ago, and has been generating a buzz in the luxury home management market. “Customers have been transferred across from the original Murray Premier Services into Proper,” Murray describes. “The service consists of a home evaluation, which normally takes about one day. We evaluate and scrutinize absolutely everything that is right and wrong with the house,” Murray outlines. “That provides us with a full blueprint and documentary evidence supporting the condition of the home along with an inventory of service providers, from which we devise an executive summary report and recommendations. We then carry out the work and manage service providers on behalf of the homeowner. Proper also undertakes storm preparation and recovery. “We are providing an element of peace of mind and effectively serve as recovery assistance should an emergency situation take place,” DiMauro outlines. “We have the resources on standby, willing and able to assist and this represents the uniqueness of our