Business View Magazine Apr-2023

26 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 “It doesn’t really matter where the products are made as long as they have the highest level of quality and meet our (demanding) standards,” Mr. Brigham says. While Covid did cause a short-term slowdown in business, the second half of 2020 was an extremely busy and financially successful one for the company. One of the biggest reasons for that was the positive and transparent relationship that Integrity’s team has with its customers. As business began to slowly open back up, Integrity worked very closely with key customers to forecast demand for its products which allowed them to manage extended manufacturing lead times and inventory levels. While Integrity’s focus is on mitigating corrosion, it leans on its core values to ensure that such goals are attainable. It should come as no surprise that one of Integrity’s pillars is just that – integrity. According to Mr. Metcalfe, this is defined as “doing the right thing even when no one is looking.” Another pillar of success is continuous improvement, which is recognized by the drive to develop and learn. If there is a more cost- effective and successful solution, Integrity wants to utilize this to ultimately deliver better service and experience to its customers. Third is the concept of teamwork. This extends not just to employees but also customers, distributors, installers, business partners, and vendors. Integrity Marketing Director Vanessa Sjogren admits that there are many such partners and vendors that the company relies on to support product awareness and supply. There are in fact, “too many to name, lest we leave one out,” she says. Together these core values are designed to remind Integrity of where it came from more than a decade ago. Says Mr. Brigham, “we don’t want to become a business that forgets about our core values. Even as we grow into revenues that are in the tens of millions, we will always treat all customers as if their request is the most pressing emergency for us – no matter how big or small the request is.” Integrity continues to position itself as a premier solutions provider in the industry that works directly with asset owners, engineering firms, industrial contractors, and related parties. There is a real demand for its products and collective knowledge. Aging infrastructure has brought CUI to the forefront, with costs surrounding CUI-related problems estimated to be in the billions of dollars each year. Implementing systems that allow for early detection, access for inspection, ongoing monitoring, moisture mitigation, and safeguards to isolate problem areas can help reduce these costs. Integrity hit its sales targets in the last three years, achieving 50 percent growth year-over-year. In addition to expanding sales in the U.S., Integrity plans to utilize successful online marketing and social media marketing tactics overseen by Mrs. Sjogren to further grow sales while emphasizing the role of new product development, such as its PVC Dimple Wrap, insulation ventilation system. Mr. Brigham says Integrity holds 16 current patents, nearly half of which were created since the start of the Covid pandemic. “Innovation is and always will be at the core of what we do,” he says. PREFERRED VENDOR/PARTNER n Amity Insulation Group Inc www.amityinsulation.com Amity Insulation is pleased to represent Integrity Products and we are proud to be working with such a wonderful group of people.  Distributing the Integrity line is an honour and fits nicely with our niche of providing high quality products to the industrial sector. Congratulations on your well deserved 2023 CORROSION INNOVATION OF THE YEAR AWARD. n Arrowhead Industrial Insulators Ltd. www.arrowheadltd.ca