Business View Magazine Apr-2023

25 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 INTEGR I TY PRODUCTS AND SUPPL I ES use of their products is also the right choice from an environmental aspect, helping the environment and helping their clients reach their carbon reduction targets. The results of this study will be made public at https://www. integrity-products.com and through their social media platforms in the coming months. According to Mr. Brigham, the company pays close attention to new technologies that can effectively solve insulated piping issues in the future. For that reason, Integrity also invests in research and development and can serve not just as a solutions provider but as a trusted consultant. Even with less than 10 full-time employees, Integrity has the capability to move a product idea from the concept, design, testing phase through to a finished product in a relatively short space of time due to their in house design and 3D printing abilities. “We can design new products when needed and are here to work closely with our clients,” he says. One of the reasons that Integrity has been so successful, growing sales to eight figures, even through the Covid pandemic, is that it works closely with Asset Owners, Contractors and its Distribution Partners. This emphasis on working closely with distribution partners to support sales allows Integrity to remain “lean and focused on its core competencies” according to Mr. Metcalfe, without the need for additional warehousing, inventories and supporting staff. However, the company is looking to further grow in the Canadian & US markets specifically by increasing sales in the U.S. as Mr. Brigham feels that the U.S. market offers significant potential for growth in multiple industries, calling it a major goal in 2023. “We’ve had great success with our existing sales team but we know finding the right people will be hard,” Mr. Metcalfe says. Mr. Brigham agrees, adding that while the products Integrity manufactures and offers to distributors may be simplistic in nature, they function as a highly technical application. As CEO, Mr Brigham spends much of his time on product development and design while also finding the most efficient manufacturing processes available. Recently that has included handling about 80 percent of the manufacturing in China, which is cost effective and increases production capacity. Supply chain issues have plagued manufacturers since the start of the Covid pandemic and also now with the current geopolitical tensions but one of the reasons for the manufacturing in China is that most of the raw materials already come from here regardless of where final manufacturing takes place.