Business View Magazine Apr-2023

136 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 and each transit system has their own unique way to pay a fare and it’s confusing for riders. We want to change that and create a universal and convenient way to pay your fare no matter what transit system you need to use.” One of the reasons Capelle and the executive team at Laketran desire such changes is to alter the stereotype of public transit in America. “Riding transit is a much more accepted practice in Europe and other parts of the world, but is often recognized as a second- class transportation option by many Americans. Transit needs to be modern, innovative, easy and accessible. That’s the reputation we’re creating in Lake County and what our residents have come to expect from us,” shared Capelle. “If you ask anyone who lives in Lake County, I think they see the value and are proud of this service. It is a vital mode of transportation for many of our residents and Dial-a-Ride has a reputation as a lifeline for many.” PREFERRED VENDOR/PARTNER n CT Consultants, Inc. www.ctconsultants.com None of Laketran’s success and reputation strength would be possible without the support of numerous aforementioned partners and others like our Dial-a-Ride bus manufacturer, Oregon-Ohio based TESCO Bus Company and mobile fare payment software provider, Masabi. By running lean, focusing on sustainability and service, and staying customer-focused, Laketran will continue to provide Lake County residents with some of the most comprehensive and innovative public transit services in the country for years to come. “We want to make public transit more an attractive option, while being efficient and accessible for all,” Capelle concludes.