Business View Magazine Apr-2023

116 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 always want to show that the member can get through to someone. We have to keep that personal aspect. On the other hand, when you’re in banking and finance, you have to be as good online and digitally advanced as any other financial institution. It means that member security is important, so a lot of the investments we’re making, you don’t see in the front end but they’re necessary, like cyber security. It’s not cheap but you’ve got to do it right.” “The focus for 2023 and for the next three, or four years is to honor our digital offerings while ensuring that we retain that loop back to the personal. Marrying those two aspects is what we’re focused on.” Dessau adds that the credit unions’ focus will be to expand its small business capabilities and will be introducing a new package of accounts and online features for small businesses over the next two years. “We want to make sure that small businesses are aware of all the support they could have. That is another niche where the personal touch is really important and where credit unions have great success because, often, people fall through the cracks at bigger banks. That’s something I’m looking forward to. We’ve been planning this for quite a while. We’ll be rolling it out to members over the next couple of years.” As John Dessau approaches his tenth anniversary as the Kingston Community Credit Union’s CEO, he expresses abiding enthusiasm over the institution’s character and mission and sees no reason to change course. He says in conclusion, “I get up, knowing that the business we have is not just selling a product. The members own it. It’s their credit union; they have real ownership. And we make a difference; it’s actually palpable. That’s what we’ve tried to create.” PREFERRED VENDOR/PARTNER n Johnson Controls www.johnsoncontrols.com