Business View Magazine Apr-2023

110 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 PREFERRED VENDOR/PARTNER n PSCU www.pscu.com PSCU, the nation’s premier payments CUSO and an integrated financial technology solutions provider, supports the success of more than 2,400 financial institutions and processes nearly 7.7 billion transactions annually. Committed to service excellence and focused on continuous innovation, PSCU enables credit unions to securely grow and meet evolving consumer demands. responsibly to accelerate the credit union, and then deploy the human capital for much harder problems that require critical thinking.” BVM: Any final thoughts about Justice Federal’s role as a member-centric financial institution? Robnett: “Most people aren’t coming to us because they’re simply looking for a financial home; they typically have a need. And that need is often a consumer product – an auto loan or a credit card, for example. By simplifying that and helping the member come to a decision, it shows confidence in us – that we’re delivering and, hopefully, they’ll come back and visit us again for their next need. And we become that person’s primary financial institution, which is important in today’s world. When people establish a relationship, it’s hard to get them off of it because they’re comfortable. So, we want to establish that relationship early and solidify it as they go forward.”