Business View Magazine Apr-2023

109 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 4 BVM: Who are some of those technology vendors you mentioned that you partner with? Robnett: “We’ve used the Symitar Episys platform for about 20 years – their commitment to advancing that technology has been appreciated. Their focus on the credit union industry has enabled credit unions to continue their evolution. The whole industry has accelerated – it’s gotten a lot harder for smaller institutions to make it. You need strong partners that understand some of your challenges if you’re going to not just survive but flourish. So, partnerships – like with Symitar and with PSCU, the nation’s premier credit union service organization (CUSO) and an integrated financial technology solutions provider, which has been a strong supporter of ours as well – are very important.” “If you don’t understand the impact that technology has made on the business, you’re no longer in business. For all practical purposes, I’m a data company now. And how I manage my members’ data and leverage that relationship will determine how successful we can be. And I think every credit union will start to see it that way if they haven’t already.” BVM: What are some of your goals and priorities for Justice Federal going forward? Robnett: “Leveraging data intelligence, introducing AI (Artificial Intelligence), and trying to use machine learning. AI is here to stay; it’s only going to get more robust as we go forward and I’m concerned with the machine learning aspect of it. This is where we can take rudimentary jobs and we can train technology to do these things for us so that human capital can be deployed on harder problems. Moving away from button pushers and deploying machine learning means that we can do more things in real time. In the old world, we did things at a specific interval; the world has changed and our members demand that we have a certain experience and that things are more real-time. “They can make a payment and see it reflected right away, for example. This is where we’re headed. We’re all looking to optimize, to get more efficient, and to leverage technology JUST I CE FEDERAL CREDI T UNION