Business View Magazine | April/May 2022

99 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 FULLSPEED AUTOMOT I VE those to either a Grease Monkey or SpeeDee unit. It’s a much faster way to grow.” Although FullSpeed Automotive continues to build new facilities from the ground up, the construction and real estate costs of doing so, alongside regulatory challenges, means that this can easily take between 18 months and two years. “It’s a very long and arduous process,” says Stilwell. “So, our growth is based on both greenfield and brownfield locations.” Even if FullSpeed Automotive is happy to buy up and convert existing units, it still takes great effort to ensure its facilities are equipped with the latest technologies. “We are designing the Grease Monkey model. She signed a license agreement back in September and opened her store in just over 90 days,” Stilwell says. “She was incredible. She did a great job with her grand opening and is really a model for the type of franchisee that we’re looking for in the future.” This ability to go from contract agreement to opening a new unit at such a pace is a major reason why FullSpeed Automotive is growing so rapidly. “We’ve really focused on what we call brownfield opportunities, which are automotive spaces that have been closed, or small mom-and-pop independents that are selling up,” Stilwell adds. “Then, we convert