Business View Magazine | April/May 2022

52 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 can get four to six times ROI and if not, show how factors like weather and region might be reducing ROI.” Looking externally at market developments and the company’s future, the recent trend towards locally sourced produce and local farmers’ markets might offer the company an opportunity to level up and evolve with the times. “Supply chains are changing,” says Ben. “We are seeing the emergence of more localized markets that favor smaller, nimbler businesses that have a community-focused approach to business. As an almost 50-year-old family-owned business, we are keen to cultivate this image and foster a family-oriented focus to attract the right people that will help us grow even further.” For Nathan, the future will emphasize nutrition and human health, as evidenced by the pandemic. He shares, “If you have plants that are getting better crop nutrition, that means the fruits and vegetables that you buy at the store will be healthier and more nutritious. So, when you think about improving human health, it comes down to improving plant health, and that’s how we want to see ourselves, as working to optimize health on the micro and macronutrient levels. I think that’s an interesting development to see over the next few years.” PREFERRED VENDOR/ PARTNER n The Bottle Crew | We know bottles, closures and packaging inside and out. But our deep industry expertise isn’t the only thing that sets us apart. Ask our customers why they choose to work with us, and you’ll hear the same thing: “The Bottle Crew helps my business grow.