Business View Magazine | April/May 2022

28 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 homeownership and preserving the ability of aspiring homeowners to purchase a home affordably.” A Board of Directors elected by members oversees the TAB and directs the policies and operations of the association per its bylaws. At an operational level, 11 staff members cover marketing and communications, regulatory affairs, member services, and government affairs. A sizable portion of the association staff’s work involves communicating with members across the state, which requires leveraging multiple communication channels to reach as many members as possible and ensure broader participation. Norman notes, “We have an old-style print magazine that is very popular called Texas Builder that comes out six times a year. Every time we have asked members whether we should switch to a digital-only version, they Scott Norman, Executive Director and CEO of the TAB