Business View Magazine | April/May 2022

177 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 critical that the younger generation understand how financial literacy impacts their lives.” They have also partnered with FinTech firm Zogo to provide students with a financial literacy app to help to further encourage learning. “It’s a gamified approach to financial literacy and kids can actually get money if they complete a certain number of classes,” Fisher says. “They can get money for Starbucks or other cards like that.” If being there for the community and its customers wasn’t enough, Tioga State Bank also works hard to foster a welcoming and positive corporate culture for its 100 employees. The bank has been named one of the “Best Banks to Work For” by American Banker Magazine for four years running. “I’ve been here 23 years and we really do focus on relationship building, not just with our customers, but with our staff as well,” says Jennifer Moraczewski, Senior VP Operations & Technology. “Pre-COVID it wasn’t uncommon for Bob to go visit an office and just say hi to people. And we hear that is unusual to have the CEO going around and greeting everybody and having them get to know Bob and his family.” Tioga State Bank is also just a fun place to be. “We are an awesome place to work,” Fisher says. T IOGA STATE BANK Annual community event held in Waverly NY TSB participates in local community event, the Strawberry Shake 5K Helping with spring cleaning in a local park