Business View Magazine | April/May 2022

162 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 payments fiserv.com Innovate. Again. Future-forward solutions for a digital world. that we serve are predominantly farm lands and so our focus is Ag, but it’s also commercial. Farming, cattle ranching, cattle feeding – they’re all small businesses. The same principles that apply to Ag also apply to other types of small businesses. Whether you’re running a spray form company, operating an old manufacturing plant, or whether you have 15 employees. The philosophy, the business analysis, all of those same strategies can still be used.” From an organizational standpoint, service at Heritage Bank is rendered by people who are treated like true decision-makers, ones equipped and empowered to solve client problems on behalf of their customers and for the best interests of their community. “That’s sort of the culture and the philosophy of the business,” indicates Moyer. “We believe that to do that well takes a lot of time, energy, and investment. To train our employees, build them, encourage them, and really to prompt them. We’re very clear