Business View Magazine | April/May 2022

123 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 Employees make the difference Treating their staff like family is one of the main reasons that Ice Castle’s employee turnover is so low. Many employees have built long-term careers with Drexler and his family. That has been specifically important over the last couple of years, when the pandemic caused some short- term staffing challenges because of illnesses. “We always try to stay very positive here,” Drexler says. “Our employees are proud of the products we make. That pride is shown in the quality of work that is produced. It has also led to many opportunities for staff promotions over the years. One thing we believe in here is that the more motivated you are the more money you can make.” That strong employee presence is on display in the amount of community support that Ice Castle as a company, and its employees individually, display in the Montevideo community. In fact, during the pandemic, Ice Castle was relied upon by many local municipalities and organizations to help set up mobile COVID-19 testing centers using one or more of the company’s model designs. The Ice Castle team has also raised money and hosted events to support local fire departments, and the company has hosted tours for area high I CE CASTLE F I SH HOUSES