Business View Magazine | April/May 2022

121 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 I CE CASTLE F I SH HOUSES can make them.” The pandemic has created challenges and new demand Company growth slowed down briefly at the start of the COVID-19 pandemic in 2020 when the company’s manufacturing facility was shut down by local and state mandates. But once Ice Castle Fish Houses opened back up, demand skyrocketed due to the sudden public interest in safe activities that families could enjoy in the midst of coronavirus concerns. One of the customer demands that changed at this time was that many customers wanted bigger houses, prompting Ice Castle to create some new models. The company lost just one of its more than 140 employees in the early months of the pandemic, never having to lay off any team members. As growth has continued, Drexler has found that many customers are repeat buyers looking to upgrade existing ice