Business View Magazine | April/May 2022

112 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 GMC CADI LLAC T here’s a car dealership in the heart of Reno that is a vital part of the community. Reno Buick GMC Cadillac have been around for a long time and are deeply invested there. They are seen. They are known. And they are respected. “Reno,” General Manager Garrett Green says, “is a tight knit community.” Whenever he attends a local school sporting event, he says he might run into a handful of employees and anywhere from 10-30 customers. “We’ve got long-term customers. We have customers that have bought dozens of vehicles over the years from us!” Today’s Reno Buick GMC Cadillac has a long history in Reno. During the 1940s, it was a Studebaker dealership, owned by the well-known Winkle family, right in the heart of downtown Reno. It moved to its current location in 1966. By this time, they’d added GMC and Pontiac to the fleet. But the recession hit GM hard, forcing them “ W E H A V E A H E A R T ”