Business View Magazine | April 2021

78 BUSINESS VIEW MAGAZINE APRIL 2021 DUCTS IS BSL INC.) A short distance from the banks of the Saint Lawrence River in the province of Quebec is the city of Mont-Joli, home to a long- established wood flooring company reimagining itself as an appealing contemporary brand. BSL Wood Products (Bois BSL Inc.) has been in operation over 25 years and is now focused on shedding its dated brand image, as it swiftly becomes one of the more iconic wood flooring brands in Canada and the United States. Besides rebranding, the company is infusing a modern way of doing business, including establishing solid partnerships, embracing automation, and investing in cutting-edge products. With this new and fresh energy, BSL hopes to become a household name in its local market while carving out a niche in other markets further afield. BSL and its brand company, Mitis Wood Floors, manufacture hardwood floors from various locally-sourced wood species, including American Cherry, Red Oak, Maple, Silver Maple, AT A GLANCE BSL WOOD PRODUCTS (BOIS BSL INC.) WHAT: Specialist hardwood flooring manufacturer WHERE: Mont-Joli, Quebec WEBSITE: www.boisbsl.com www.mitiscanada.com Wood Flooring at its best