Business View Magazine | April 2021
75 BUSINESS VIEW MAGAZINE APRIL 2021 grows. And the more people that seek the company out for those specialty services, the more efficiently Elk Creek Forest Products can meet those needs. As Taron reflects, “I think we’ve proven over and over that we’ve done things that are difficult well enough to scale that now we can bring in new technology, equipment, resources to make that easier on ourselves. Because we’ve already established, like Brett talked about, that niche market where we’ve made something look easy enough that people rely on it. And now we can scale it up and that’s been fun to see happen.” That ability to adapt was invaluable for Elk Creek Forest Products when the pandemic hit. When meetings were forced to take place over Zoom, Slaughter and Kelly assured everyone the company was built to handle the unexpected. ECFP is nimble and agile. It’s also reliant on a culture that seeks out opportunity in times of uncertainty. “We’ve had to cross train and shift and make things happen because you never knew who might be out from one 14-day period to the next,” says Taron. “But that’s ingrained in the history of Elk Creek. It really comes into focus in a unique time, then do what we do well and that is adapt. And that’s been great to see.” ELK CREEK FOREST PRODUCTS
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