Business View Magazine | April 2021

66 BUSINESS VIEW MAGAZINE APRIL 2021 products.” As far as their marketing strategy going forward, Lussier believes it’s a conversation that needs to be stoked. “We may need to re-evaluate, be more proactive about it,” she says. “We’re not the kind of brand to put up a billboard or run an ad on TV to say, ‘Hey, go see your retailers.’ But we are open to new approaches that best suit this new reality. And with more growth, we’ll definitely re- strategize.” With these important decisions ahead, Lussier emphasizes that their new VP of Marketing and Sales, Charles Edward Graham, has “big, big plans” for Appalachian. “COVID was a complete nightmare, but in all crisis there’s opportunity,” Brochu says with frank optimism. “That’s how we’re trying to take it.” PREFERRED VENDORS/PARTNERS n AkzoNobel akzonobel.com For nearly 200 years, the world’s leading manufacturers of cabinetry, furniture, flooring and building products have depended on AkzoNobel industrial wood finishes to beautify and protect their products. We offer a range of products that meet the unique specifications of our customers and regional regulations. n Gutchess Lumber Co., Inc. www.gutchess.com n HHP Inc. www.hhp-inc.com n Scierie Arbotek arbotek@sogetel.com