Business View Magazine | April 2021

65 BUSINESS VIEW MAGAZINE APRIL 2021 well positioned to meet the demands of its customers. With so many physical retailers shutting down for the near future, record numbers of consumers have been turning to e-commerce to source out their preferred products. And although Appalachian doesn’t, for the most part, sell anything direct-to-consumer, they’ve stepped up their online game in an attempt to remove some of the barriers between their brand and their potential customers. “We launched our new website in the fall and our online boutique in December,” shares Laura Lussier, Operations and Communications Coordinator. “That’s been my project. We took it as an opportunity to meet our competitors where they are at. We’re still working on our samples boutique – that would bring us toe-to-toe with the competition – but COVID has really slowed us down. And it’s the one product we do provide directly to customers, as well as our cleaning 46, route des Moulins Saint-Just-de-Bretenières (Québec) G0R 3H0 CANADA (418) 244-3691 arbotek@sogetel.com HARDWOOD LUMBER FROM QUÉBEC APPALACHI AN FLOOR ING