Business View Magazine | April 2021

64 BUSINESS VIEW MAGAZINE APRIL 2021 14 Buxton Industrial Drive PO Box 489 Henniker NH 03242-0489 Phone: 603-428-3298 Fax: 603-428-3448 www.hhp-inc.com Specializing in Premium Quality Kiln Dried Northern Red Oak Lumber Hardwood Sawmill Pallet Manufacturing Paper Quality Chipping Logging Operation & Woodland Procurement 890 McLean Road, Cortland, New York, 13045 USA (800) 474-5862 SALES@GUTCHESS.COM GUTCHESS.COM/BVM Premium Producer of North American Hardwoods White Ash • Basswood • Hickory • Black Cherry Hard Maple • Red Maple • Black Walnut Red Oak • White Oak • Poplar • Birch province of Quebec and the state of Vermont both went into lockdowns. “We had to substantially reduce our production,’’ Brochu recalls. “It was very limited business across the vast majority of our customers. We slowed production down by 50 percent for a month, then ramped it up to full production by mid-summer. Since then, we’ve sold every inch of wood we’ve produced.” As the economy went into hibernation following COVID-19’s appearance, mills and building materials producers reacted by scaling back on operations. But the health crisis had a reverse effect on real estate and home improvement spending; being stuck at home seemed to prompt more people to direct dollars at remodeling and renovation projects. The increase of demand for building materials, including hardwood flooring, has created a situation in the market where demand exceeds supply. Fortunately, Appalachian Flooring is