Business View Magazine | April 2021

49 BUSINESS VIEW MAGAZINE APRIL 2021 Axalta Coating Systems is a global leader in supplying coating solutions to the building products, kitchen cabinet, and furniture industries. Our legacy has been built upon field-tested and market-driven products that exceed the demands of an evolving marketplace, providing durability and rich color to exterior siding, doors, flooring, kitchen cabinets, tables, office furniture, and countless other products. Axalta’s mission is to supply coating solutions that provide excellent value, ease of use, and superior performance to our customers. Axalta has partnered with Maibec over the years, supplying them with our Unrivaled products for their exterior siding business. The success of our partnership has been achieved by staying on the forefront of innovative products that provide sustainability, value, and mutual investment in research and development. Our Unrivaled system’s flexibility is used over various Maibec siding substrates, finishing lines, and applications. Axalta and Maibec share a strong commitment to serve the market through color, performance, and innovation. Axalta has helped promote the growth of Maibec through the collaboration of our long-term relationship, and we look forward to a successful future together. ...... For more information, please visit our website Axaltawoodcoatings.com MA I BEC name of the product. So when consumers go to the store, they ask for ‘Maibec’ instead of wood siding; the way other people would ask for ‘Kleenex’ instead of tissues. We’ve worked really hard at developing the brand name, and it has been very successful with wood siding.” Northern white cedar shingles are a major component of the Maibec product line. The attractive shingles are used exclusively for wall siding and are sold natural, as well as factory-stained. Production takes place in three shingle mills – two in Québec, one in Saint- Pamphile and one in Saint-Théophile and one