Business View Magazine | April 2021

48 BUSINESS VIEW MAGAZINE APRIL 2021 Best in class peak to valley ratio, meaning a more consistent film. A more consistent film reduces quality issues such as mudcracking in the valleys or thin coating on the peaks. The consistent film ensures durable performance. + Consistency Quality Axalta Industrial Wood Coatings has 35+ years supplying exterior primed and prefinished coatings to leading siding manufacturers PREFINISH Superior Factory Finish Coatings: Proven Coatings For Prefinishers > Long Partnerships with Exterior Siding Leaders > History of New Product Development and Continuous Improvement > Extensive Exposure Testing Program > State of the Art R&D and Applications Labs > Expert Application Engineering and Technical Service Support > 2x better than top prefinishers for color fade > Most effective color retention across extended weathering testing > 17% more square feet per gallon than the competition at an equal dry film level > 30 years warranty covering peel, flake, blister, chalk, and excessive fade For more information, please contact us: 800.788.4907 axaltawoodcoatings.com