Business View Magazine | April 2021

148 BUSINESS VIEW MAGAZINE APRIL 2021 “skeleton” of the organization. The following services help ensure that the integrity of each asset is maintained. Sales and Marketing Oak’s targeted sales and marketing programs are central to their market-leading performances. Individualized programs are implemented at each hotel. Each property has a sales office whose guidelines and performances are closely monitored by a regional office. The direct sales effort is designed in unison with an advertising and marketing program, and website marketing where it makes economical sense. All efforts are monitored and adjusted for their return on investment. Oak Hotel’s properties are strategically located in their markets and offer good visibility and access from main roadways. All properties are well maintained with attractive landscaping. Capital improvement work is performed on a regular basis. The