Business View Magazine | April 2021

147 BUSINESS VIEW MAGAZINE APRIL 2021 with an owner’s perspective. The many attractive advantages Oak provides translate into exceptional operating results and help meet each client’s specific short term and long-term financial objectives. Oak’s personnel and organizational structure are the key ingredients to the company’s ongoing success. Using a decentralized management structure, Oak provides property-level management with autonomy and the appropriate accountability to react to all the opportunities that may arise within each hotel’s marketplace. Every hotel is assigned a seasoned Operations and Sales Executive. Integral to veteran leadership and oversight of each hotel and local property-level management, these executives are intimate with their respective marketplaces, verify that standards and guidelines are maintained, and ensure that the goals for the hotel are met. Oak has developed industry-leading, proprietary software to facilitate strong rooms division yield management and detailed expense control. Programmed into their software are appropriate “checks and balances,” which ensure that optimum results are always achieved. One of the keystones of Oak’s successful revenue-generating focus is their aggressive sales and marketing strategies and techniques. Oak believes that “nothing happens in the hotel business until a room is sold.” Their sales and marketing team searches well beyond the standard hotel sales strategies and also draws upon effective and proven advertising programs. Oak provides hotel owners and lenders with comprehensive hotel management services. They are also extremely attentive to the importance of maintaining and improving the physical plant of every hotel that they manage, with the resources available. In addition to operations support, the “backbone” of the Company, they provide numerous other services that act as the OAK HOTELS , INC .