Business View Magazine | April 2020

99 BUSINESS VIEW MAGAZINE APRIL 2020 SNAP F I TNESS way is, obviously, the results we deliver for our members. In each of our gyms, we have a tagline that reads: The strength of our members defines who we are. That’s so true when it comes to our brand. Everything we do at a corporate level, we do it with our members in mind. It all stems from member results, because we know that member results equate to member retention. We also focus on results for our franchisees. That’s what’s ultimately going to provide a financially viable, profitable experience for them—showing them that we have a sustainable, results-driven product that will get them the returns they desire.” According to Lyons, Snap Fitness’ support team does a great job of coaching its franchisees to success. “We train them on operations, sales and marketing, as well as customer service and member retention,” he says. “Everything goes hand-in-hand. So often in the fitness industry, companies will focus solely on new member acquisition. We focus on that, too, but we’re also