Business View Magazine | April 2020

98 BUSINESS VIEW MAGAZINE APRIL 2020 fitness space.” All too often, stagnancy is the curse of success in the business world, and that seems to be especially true of the over $30 billion health and fitness industry in the U.S. For Snap Fitness, the key to growth has been grounded in a results- based management approach, and a philosophy that promotes a certain organization of community and culture. “One of the first things we teach our franchisees is how to be part of a community,” says Lyons. “Not just inside the four walls of the gym, but how to enrich that larger community outside the gates. We really focus on showing our franchisees how they can become involved within their respective communities— from sponsoring events to becoming a member of their Chamber of Commerce.” The second element of Snap Fitness’ success formula is their concentration on achievement as opposed to process. “We talk about results all the time,” says Lyons. “That’s twofold. One