Business View Magazine | April 2020

97 BUSINESS VIEW MAGAZINE APRIL 2020 SNAP F I TNESS started to venture further into the multi- unit arena. Approximately half of their U.S. facilities in operation today are owned by multi-unit franchisees. “One component that we’re really focusing on, going forward, is territory development,” says Lyons. “We plan on identifying targeted markets, as well as area developers for those markets, and really grow with them. We’ll always have the single-unit operators, but we’re really hinging our growth on specific, targeted markets through strategic area developer franchisees in those given markets.” As far as operations, Snap Fitness is fixing its sights on developing an extremely robust platform of fitness offerings for its members. “We’re intent on transforming our 24/7 key card access fitness center into the world’s first 24/7 boutique fitness centre with HITT, targeted heart-rate-based training, and group fitness,” affirms Lyons. “Our product needs to evolve quicker than the industry is evolving. That’s what allows us to maintain a leadership role in the