Business View Magazine | April 2020

71 BUSINESS VIEW MAGAZINE APRIL 2020 the Maxxon line has expanded to include five gypsum underlayments, two self-leveling underlayments, seven encapsulated sound control mats, one topical sound mat, and solutions for moisture mitigation and lightweight deep- fill applications. Jonsson says that Maxxon Corporation defines itself by having created a niche in the concrete industry and he indicated that the company would continue to stay ahead of the competition through its ability to identify and capitalize on underrepresented opportunities in the markets they serve. This past November, the company began a pilot launch of a brand- new product line called Renovation by Maxxon. “Over time Gyp-Crete, like anything else, ages and needs to be repaired,” explains Lee. “A lot of the calls that come into our office are asking how to repair or replace gypsum underlayment. We took a look at the renovation market, and realized that it is significantly larger and less cyclical than the new construction market. As we were evaluating what a product line might look like, we realized that the product offering for MAXXON CORPORAT ION