Business View Magazine | April 2020

70 BUSINESS VIEW MAGAZINE APRIL 2020 assembly. The volume of data provided an additional outcome – the ability to assess how each component contributes to the assembly’s acoustical performance. “While this type of data exists for other common types of construction, mass timber is still in early adoption, so this data has not existed before now,” says Holmgreen. Innovation is at the core of what Maxxon was founded on. In the late 1960s, two brothers, Ron and Clyde Jorgenson, who were running a drywall business, saw an opportunity in the flooring side of the construction trade. “They were drywallers often working on top of lightweight concrete floors. They observed many issues with cracking and creating level floors”, recounts Josh Jonsson, Executive Vice President of Maxxon Corporation located in Minnesota. Gypsum is a naturally occurring mineral, most commonly known as the main component of drywall. “They had the thought of trying to flatten the floors with the gypsum that they were using on walls and ceilings.” This led to the invention of Gyp-Crete. From the original Gyp-Crete floor underlayment,