Business View Magazine | April 2020

53 BUSINESS VIEW MAGAZINE APRIL 2020 EARNEST PRODUCTS BVM: Does the company have any green initiatives? Ahlers: “We are constantly looking at ways to reduce waste and simplify processes. Our facility was retrofitted with energy efficient lighting and climate control. We invested in servo electric equipment and an uninterrupted power system to reduce energy consumption. Our powder coat line features energy efficient power controls and an environmentally friendly closed loop wash system. We recycle all metal, and we use returnable packaging whenever possible.” BVM: A lot of manufacturing companies are having trouble finding skilled workers. Is that something that you are also dealing with? Ahlers: “Yes, that has been a challenge for us. In this area of the country, we have a limited manufacturing base, so finding people with a good manufacturing capability and mindset can be difficult. significant competitive differentiator. This allows us to help customers with designs, including working from initial concepts. We also add value by take existing products and redesigning for improved functionality, manufacturability and cost. I think that’s an important differentiator for us.” BVM: How does the company go to market? Ahlers: “We go to market through an in-house sales force as well as reps and distributors. We recently launched a new website along with a social media marketing campaign. This has improved our external visibility dramatically in some key target markets. We have routinely done a lot of trade shows for the transportation systems industry and we’re now participating in more trade shows for industrial enclosures and related products. This has resulted in several new customers and opportunities in the energy storage and management sector. A strong marketing approach and presence will continue to be key to our growth strategy.”