Business View Magazine | April 2020

40 BUSINESS VIEW MAGAZINE APRIL 2020 the company secured the rights to a ticket window at CoolToday Park, the new spring Home of the Atlanta Braves. “We’ve signed a couple of big deals with them,” shares Krawczyk. “The ticket window is called the Superior Pools Will Call, which is on the outside of the stadium. I’ve made that advertising deal a lot bigger this year. CoolToday Park has a tiki bar, and it’s open 365 days a year. I’ve got name rights to it, so it’s called Superior Pools Tomahawk Tiki Bar. That’s the big one. They’ll have our t-shirts, pens, coasters. There’s going to be lots of promotions. We’ll get a lot of exposure off that. I do all the marketing and web content. That’s what I love to do, and I see a massive opportunity there.” Changes aside, Superior Pools remains, at its core, the same family-owned and family-oriented business Krawcyzk’s father started almost 20 years ago. “We even treat customers like family,” says Krawcyzk. “A pool is a big deal. We always tell people: ‘Do the research. Go out there and get some quotes.’ If they find apples to apples and it’s cheaper, we’ll encourage them to go there. But that doesn’t usually happen. We care about our customers and I treat every pool as my own. That’s a lifelong purchase you’re buying from us and a big investment you’re committing to. Despite the accolades, our pools aren’t really the #1 pool in the world. There are a lot of nicer pools out there. But the fans vote on it, and they’re saying we’re doing something right.” PREFERRED VENDOR n AquaCal AutoPilot www.aquacal.com