Business View Magazine | April 2020

38 BUSINESS VIEW MAGAZINE APRIL 2020 aquacal.com • Maximize the enjoyment of your swimming pool with an AquaCal ® heat pump • Heat your pool for a fraction of the cost of using a gas heater • Superior efficiency and quieter than any other heat pump on the market four at the Port Charlotte location, two in Fort Myers—with the freedom to flex their skills and make a tangible difference for their pool remodel clients. The company also has the shortest lead times to build pools in the industry - a distinction which they achieve by staffing a crew of 50 in-house employees. While the current industry average lead-time is anywhere between 4 to 6 months, Krawczyk says, “We average around 30 to 40 days from start to finish—from digging the pool to watering the pool. There’s not another company in this area that can do that. It costs more money to have more employees, but you get the quality product in return. Lots of pool builders use up to 70 percent subcontractors, but subcontractors are there to get paid. They don’t care about your pool. And when there’s an issue, they don’t go back to fix it. That’s on their time. Having in- house employees is a huge deal for us. We do around 90 percent of the work, in-house. The only things we don’t do are concrete, the cage, and the electric. Everything else, we control. It’s not a race to finish the pool, but I’ve been doing the scheduling since 2007 and it’s just like clockwork for me.” As a business owner, Krawczyk has never waited for change; he’s always created it. Finding interesting ways of reaching his customer base has been both a natural and fundamental part of his journey with Superior Pools. “We started a TV show called ‘Home Sweet Home by Superior Pools’,” he relates. “It’s going on Season 4. We interview customers that we’ve built pools for, go through the building process, and get their testimonies. Last year, I saw a lot of feedback. People were coming into our offices and saying, ‘We watched your show!’ When customers see our work and they validate it, that’s a big thing. They watch the show, get a better idea of what we do, and we gain legitimacy from it.” It’s the same kind of forward thinking that inspired Krawczyk to leverage baseball’s popularity to drive business growth. Last year,