Business View Magazine | April 2020

37 BUSINESS VIEW MAGAZINE APRIL 2020 SUPER IOR POOLS It was around that time that Superior Pools experienced the paradox of slowing down to go further. Krawczyk’s goal in slowing down wasn’t really to work slower; it was more about optimizing the effectiveness of his approach. “I’d rather do quality over quantity,” he explains. “Now we average around 250 pools annually. Everyone thinks a pool is a pool. That a pool is made from a mold and they’re all the same price, made the same way. That’s the attitude we always run into. One of the main things that sets us apart is we don’t give out quotes. Customers come in to see us first. If you’re interested in a pool, you drive to one of our offices. What we do is teach you about the pool. We don’t sell you anything, we teach you. At the end of the day, our clients need to understand our process so they can understand the value we bring. With a big transaction like a pool, face-to-face is the best.” At Superior Pools, the design process is intimately weaved into the fabric of the business. The result is a team of in-house designers —