Business View Magazine | April 2020

30 BUSINESS VIEW MAGAZINE APRIL 2020 “The Solatube Home business model that we are offering is a unique business model to reach homeowners,” says Rillie. “We go direct to the consumer. We do a lot of print advertising locally, through newspapers and home improvement magazines. We attend several home shows each year. We also do quite a bit of digital marketing with some of the Google programs. Then we have an inside sales staff that will take those calls and leads and walk the customer through the process. They’ll get a first-hand understanding of what the customer’s looking for, what their needs are, and they’ll set up an appointment for one of our technicians or CICs to meet them at their home.” Rillie continues. “These CICs not only have product knowledge, but we’ve given them training and skills to carry out consultative visits. They carry the Solatube products in their van, in bulk, and they can install it the same day. Our customers love the immediate service and immediate gratification. There’s no obligation, but they can move forward that very same day if they want to. That’s (562) 594-0571 www.meridiansteel.com 3662 Katella Avenue, Suite 207 Los Alamitos, California 90720 OUR STEEL PRODUCT LINE INCLUDES: Galvanized Galvannealed Hot Rolled Hot Rolled Pickled and Oiled Floor Plate Cold Rolled Painted Bonderized