Business View Magazine | April 2020

175 BUSINESS VIEW MAGAZINE APRIL 2020 VALLEY TRANS I T at the Valley Transit Transfer Center. “Currently, Valley Transit is the only live data on that map; the rest of the agency’s routes are shown as static. However, People Mover has just approved to come on board, displaying live information. And Kayak, which is another provider in northeast Oregon, is in the process of doing the same thing. Our goal is to get that entire system to have live information sent through to the customer-facing platform to make trip planning and coordinating between services easier to do. We would like to see each provider have their own branded app through our platform to easily pass this information on to their day-to-day passengers as well.” “We are early in the process of a comprehensive system analysis to design change for our system over the next ten years. This will help us meet the changing needs and demands of our community. The Walla Walla area has grown significantly in the last ten years, and we have