Business View Magazine | April 2020

163 BUSINESS VIEW MAGAZINE APRIL 2020 the area that there is a difference when there is ownership that wants to succeed on a day-to- day basis, instead of being absentee, or being run from New York or Wall Street with a facility in Los Angeles. It’s pretty powerful when you talk to customers and tell them that Greg’s great-grandfather started in 1932, and I’ve been actively involved for over 40 years and that I’m still pretty energetic in it, and my son is pretty knowledgeable and energetic in it, and we make a presentation that we’re here to perform, to succeed, and to continue, instead of just existing.” While Greg admits that the potential market for its services is not infinite, there are still some niche areas that he would like to pursue. “The biggest opportunity for us, today, is in the long- term assisted care market or the skilled nursing facilities,” he explains. “When an older patient goes to the hospital, since hospital stays are so expensive, they transfer them to a rehab facility. Historically, their laundry has been done by the housekeeping staff onsite. That field doesn’t really use services, although as time goes on, and labor gets more expensive and harder to get, they’re finding it more difficult to get housekeepers or EVS (Environmental Services) employees to do laundry. So, we’re seeing them outsource it more.” Brad agrees. “The market is finite to a certain point,” he states, “but with Baby Boomers coming to the end of their lives, long-term care is exploding; homecare is exploding. So, five years from now, we hope that we would almost double our business that we have today. That might mean one or two more facilities in that time period to double capacity.” Brad also sees another potential market for the company. “Our biggest competitor is actually the disposable,” he notes.”People still use a lot of disposables in hospitals, in the home, and in medical office building clinics and surgical centers. They spend more on disposables than they do on reusables. So, that’s a challenge but, hopefully, as time goes on, and as demands to reduce carbon footprints continue, reusables become more of an option.” ROTATIONAL MOLDING INC. Specializing in the Design and Manufacturing of Quality Innovative Rotationally Molded Products 310.327.5401 | www.rotationalmoldinginc.com Linen & Laundry Material Handling Refuse & Recycling Liquid Tanks Outdoor Custom Molding 1 7 0 2 2 S . Fi g u e ro a St re e t, G a rd e n a , Ca l i f o r n i a 9 0 2 4 8 MEDI CO HEALTHCARE L INEN SERV I CE